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Development of a new product only becomes successful when extensive field testing is done to ensure that the product is ready to bring to market. Field testing is where you truly learn the good, the bad and the ugly of a product and it allows refinement of a product during development. At Waymark Gear Co. we are spoiled with the ability to walk out our front door and have hundreds of miles of trail to hike and test gear just a short drive away. So that's what we did when developing the 2022 model LITE.
After a long season of use, the Red Pine Trail in Little Cottonwood Canyon, UT was in need of some maintenance. The Waymark Gear team joined the trail crew from the Cottonwood Canyons Foundation to perform this maintenance on the trail.
Giving back to public lands is an important part of who we are at Waymark Gear Co, and volunteering time to give back to our trails makes a huge difference in the impact these trails see over a busy season.
Owner Mark Benson sits down with the I am Salt Lake Podcast to chat about the backstory and beginnings of WAYMARK GEAR CO.
